Ponds White Beauty Advertisement

The video embedded below is an Indian advertisement for PONDS product White Beauty.

Ponds white beauty advertisement. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever.

Advertisements can play an important role in showcasing social arrangements that may exist in society. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.

Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video. Beauty Construction on Ponds White Beauty Gita Gutawa Version. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness.

The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. Who is Ponds White Beauty - Pakoda AD Girl Model Cast Name 2020 Reviewed by TVADGirl team on July 11 2020 Rating.

According to the advertisement this cream gives a woman more than any other average cream. The commercial tells the story of an Indian woman who was happily in. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone.

The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful. This study focuses on the semiotic analysis of advertisement video.